Four Corners Algonquin is a Canadian family-owned glamping site just outside of Algonquin Park. After launching their business in 2018, they soon realized they wanted to move beyond 3rd party booking sites. They decided to build their own marketing funnel, hiring Alex&Co to relaunch their website and connect them to new audiences. After just two years of working together Four Corners Algonquin went from launching a new website to almost booking out their peak season a year in advance.
Services
SEO
Influencer Marketing
Content Marketing
Media Pitching
Paid Advertising
Blogging
#1
in Google for 12 keywords
+23K
Instagram Followers in 2 years
39K
Blog Views in 1 year
Connect
+700%
Brand Growth in 1 year
Communications Strategy
From building an Instagram account up from just 43 followers to creating a high-conversion website that successfully booked guests, the communications strategy for Four Corners Algonquin involved building a sustainable and powerful marketing funnel that generated and nurtured high quality leads.
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The Results
20x Brand Reach
20% Conversion Rate
2x Increase in revenue
Selling out all bubble tent sites
Starting a waitlist for bubble tent stays
The Power of OmniChannel Marketing
The top three drivers of high-converting leads were:
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Referral traffic from media pitches and digital PR
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Organic traffic from SEO content
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Direct traffic from influencer partnerships
From all sources of traffic, over 150K visited www.fourcornersalgonquin.ca in just one year.
The top marketing investment in terms of ROI has been creating rich, longform SEO blogs designed to capture organic traffic and nurture new leads. Not only did the blogs draw in a significant amount of traffic, they were used to support paid campaigns, email marekting and digital PR outreach.
Glamping Goes Viral: Leveraging Influencer Marketing
Strategic influencer partnerships are one of the top communication tactics Four Corners Algonquin uses to extend its reach and drive greater brand awareness.
In August of 2022 Four Corners Algonquin partnered with @WaddUpCanada digital creators dedicated to profiling adventures in Canada.
They posted a short Instagram Reel about their stay in one of Four Corners Algonquin bubble tents which immediately went viral - ultimately attracting over 5.5 million views.
From this post alone, Four Corners Algonquin gained over 20,000 new Instagram followers and booked out their bubble tents for the next season, resulting in a waitlist.
The Secret to Successful Influencer Marketing Campaigns
While going viral certainly comes with a secret sauce that even the greatest digital marketers dream of unlocking - there are some key ingredients that make influencer marketing so successful for Four Corners Algonquin.
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We only partner with influencers that genuinely share our values.
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We carefully select and invite influencers who share relevant audiences.
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We do not script the influencers we partner with. We believe that authentic organic content performs best.
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We look for influencers who are skilled digital creators - they go the extra mile to use relevant hashtags, tag key accounts and like creating playful content.
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We find ways to amplify giveaways, discounts and key messaging through influencer engagement.
Takeaway Marketing Insights
Influencer marketing, when done right, can build persuasive trust with new audiences - attracting high-quality leads who are ready to convert.
SEO blogs are not only critical to building your brand presence when high quality leads are searching for related content, but also to converting new leads as they enter your funnel.
Rewarding your followers with giveaways, behind the scenes access and surprises is critical to creating brand fans.