Leadership Communications
Internal Communications
Digital Presentations
Team Building
Culture Building
Product Launch Marketing
Vintory is a rapidly growing company that went from just a few employees to a team of 50 remote workers in under two years.
Team members joined from around the world, and as a global remote workforce, Vintroy was challenged with the task of uniting, motivating and building a team culture through the screen.
Leading up to a major product launch that would transform the company into a SaaS offering, Vintory needed a way to inspire and educate the team.
Services
#1
in Google for 12 keywords
+23K
Instagram Followers in 2 years
39K
Blog Views in 1 year
+700%
Brand Growth in 1 year
Alex has been a key team member for all things strategy, marketing, culture and communications. I don’t know where we’d be without Alex and can honestly say she is a big part of our overall success.
- Brooke Pfautz, Founder & CEO at Vintory
Communications Strategy
A common question asked by most employees when asked to go above and beyond is “what’s in it for me?” On a good day, inspiring a team to work together through change management is not an easy task, and doing that through remote work is even more challenging.
Creating hyper-personalized experiences is one of the best ways to show employees they really matter. Gamification is also one of the greatest ways to break down hierarchies and rally everyone together around a shared purpose.
The Results
Vintory being certified a “Great Place to Work”
A united and motivated team ready to support a new product launch
Corporate values lived and put into action
A 4.7 star glowing culture review from the team
With limited time and budget, we went old school and created our very own search and find game to symbolize the whole purpose of Vintory’s new platform: to search and find new homeowner leads for their partners.
The gameboard was the vacation rental market and the goal of the game was to find new homeowner leads.
The surprise and delight element? We created personalized caricatures of each team member doing something they love and hid them in the game. We then sent each team member their caricature to keep!
We surveyed team members before and after the big search and find, which included employee appreciation remarks from the CEO, and there was a notable upswing in positive attitudes towards the change and transformation of the company.
The Secret to Successful Influencer Marketing Campaigns
While going viral certainly comes with a secret sauce that even the greatest digital marketers dream of unlocking - there are some key ingredients that make influencer marketing so successful for Four Corners Algonquin.
We only partner with influencers that genuinely share our values.
We carefully select and invite influencers who share relevant audiences.
We do not script the influencers we partner with. We believe that authentic organic content performs best.
We look for influencers who are skilled digital creators - they go the extra mile to use relevant hashtags, tag key accounts and like creating playful content.
We find ways to amplify giveaways, discounts and key messaging through influencer engagement.
Takeaway Marketing Insights
Gamification can be an incredibly powerful way for organizations and companies to create a shared experience, drive engagement, stimulate learning and leave a lasting impression.
It is possible to build connections through remote work, especially when you get creative and create a shared experience.
Gamification is an incredible way to “level the playing field” - bringing people together on the same team regardless of titles, years of experience, or work area.