Best ChatGPT Prompts for Digital Marketing

Dive into an AI toolkit for copywriters with a skeptic’s eye and a strategist’s mind.

ChatGPT can be a powerhouse, but remember, it's not about replacing your marketing team—it's about enhancing what you can do.

In this guide, I'll share how I selectively use ChatGPT to elevate my projects, ensuring it complements human strategy and creativity rather than attempting to substitute it.

The Role of ChatGPT in Digital Marketing

Think of ChatGPT as the new intern who’s eager but needs direction. It’s great for drafting initial ideas and expanding on concepts, but it shines when seasoned pros guide it.

Effective digital marketing requires not just tools but wisdom—knowing when and how to use those tools to craft messages that resonate.

What Makes a Good Prompt for ChatGPT?

Crafting the right prompt is an art. It’s about precision—defining exactly what you need with enough context to guide the AI. The better the prompt, the more aligned the output will be with your strategic vision.

Below I'll focus on how to design prompts that draw the best from ChatGPT, integrating it into your marketing strategy without missing the human touch.

Top 10 ChatGPT Prompts for Digital Marketing

1. Generate Five Punchy Headlines: "ChatGPT, craft five engaging headlines for a blog post about the latest SEO tactics in 2024, focusing on readability and keyword integration." < The reason I ask ChatGPT to create five engaging headlines is because I like to compare each one and put together the best options to custom create the most hook-worthy headline.

   Efficiency: Quickly generates multiple headline options, saving time and sparking creativity.

   Variety: Offers diverse angles, helping to refine the messaging and select the most compelling option.

   Testing: Allows for A/B testing with different headlines to see which performs best in terms of engagement and click-through rates.
   

2. Outline an SEO Blog: "ChatGPT, outline a comprehensive blog post that discusses the impact of AI on SEO strategies, including a section on voice search innovations." < I like to use ChatGPT for outlines, but then I keep refining the outline by moving around sections, adding in different ideas and cutting out what I don't need. Structure: Provides a clear structure, ensuring all relevant points are covered, which is essential for SEO.
   

   Focus: Keeps the content focused on the keyword and main topics, improving SEO rankings.
   

   Time-saving: Speeds up the writing process by laying out a roadmap for the blog content.
   

3. Enhance Email Subject Lines: "ChatGPT, rework this subject line to boost open rates: ‘Discover Our Latest Marketing Insights!’ Emphasize urgency and curiosity." < I love using ChatGPT to create different subject line ideas. Similar to blog titles, I often use the best options and end up editing them to create the most hook-worthy line. Then I test them out in my own inbox. Open Rates: Improves email open rates by making subject lines more appealing and relevant to the audience.
   

   Engagement: Encourages recipients to engage with the content, increasing the effectiveness of email campaigns.
   

   Creativity: Injects creativity into standard phrases, making them stand out in crowded inboxes.
   

4. Craft Compelling Calls-to-Action: "ChatGPT, develop five varied calls-to-action for our digital consultancy’s services page, tailored to different user journeys." < It's always good to test different CTAs to see which ones are the most effective on your page. It's important to have CTAs that speak to users lower in the conversion funnel and those who are more likely to be high conversion. Conversion Rates: Directly influences conversion rates by compelling readers to take action.
   

   Clarity: Ensures that the call-to-action is clear and persuasive, aligning with the overall marketing goals.
   

   Customization: Allows for tailoring CTAs to different segments of the audience, enhancing personalization and effectiveness.
   

5. Brainstorm Social Media Post Ideas: "ChatGPT, propose ten creative LinkedIn post ideas for our digital marketing course launch, focusing on user interaction and course benefits." < Again, ChatGPT can be a great "colleague" to brainstorm with. Often I pick and choose a few ideas and work with ChatGPT to expand on them. I'll apply my own knowledge of strategy to selectively decide which ideas are the best. Consistency: Helps maintain a consistent posting schedule with a steady stream of ideas.

   Engagement: Generates content ideas that are more likely to engage and resonate with followers.

   Innovation: Encourages fresh and innovative content approaches, keeping the brand's social media presence dynamic and interesting.
   

6. Develop a Content Calendar: "ChatGPT, design a detailed three-month content calendar for a campaign focusing on the integration of AI tools in traditional marketing practices." < When there's a significant amount of content to be created, ChatGPT can help speed up the process. However, I use a significant amount of manual editing, refinement and add in my own ideas. Organization: Keeps content organized and planned, ensuring strategic posting and marketing efforts.
   

   Strategic Planning: Aligns content releases with key marketing dates, product launches, or industry events.
   

   Long-term Vision: Helps visualize the long-term impact of content strategies and adjust plans proactively.
   

7. Write an FAQ Section: "ChatGPT, compose a set of FAQs for our newly launched digital marketing tool, addressing common user concerns and highlighting benefits." < If you've created content already like a blog post, service pages or expert white paper, you can feed that content into ChatGPT and then ask it to create FAQs based on it. This can be a great time saver, while ensuring the content ChatGPT generates is accurate. Authority: Establishes authority by comprehensively addressing common customer queries and concerns.
   

   SEO Impact: Boosts SEO by naturally incorporating keywords and answering potential search queries.
   

   User Experience: Enhances user experience by providing helpful information that can pre-emptively solve user issues.
   

8. Transform this Blog into an Infographic and Concise Video Script: "ChatGPT, adapt the attached blog about emerging digital marketing trends into an infographic and draft a concise script for a related explainer video." < This is one of the number one ways I use ChatGPT. I like that you can feed it content you've already created and then have it repurpose it. Multi-format Content: Expands the reach by transforming written content into visual and video formats, appealing to a broader audience.
   

   Engagement: Increases engagement by catering to users who prefer visual or video content over text.
   

   Shareability: Enhances the shareability of the content, particularly on social media, by providing it in more digestible formats.
   

9. Summarize Research Findings: "ChatGPT, succinctly summarize the 2024 report on digital marketing effectiveness, focusing on key statistics and actionable insights." < Again, this is a great use case for ChatGPT, because it can quickly and accurately distill information or make information you have more concise. Clarity: Distills complex research into clear, concise summaries that are easier for audiences to understand and remember.
   

   Authority: Builds credibility by sharing relevant data and insights that support marketing claims.
   

   Content Creation: Provides a basis for creating informed content that can position the brand as a thought leader in its field.
   

10. Suggest Blog Improvements: "ChatGPT, analyze this blog draft on digital marketing innovations and recommend five targeted improvements to enhance engagement and clarity." < Especially for beginner writers, or more junior marketing team members, ChatGPT can help improve your writing. But sometimes I take its suggestions with a grain of salt.
    

    Content Quality: Helps improve the quality of blog posts by suggesting enhancements that can increase reader engagement.

    Relevance: Ensures content remains relevant and interesting to the target audience.

    SEO Optimization: Identifies opportunities to better optimize content for search engines, potentially improving search rankings.

Conclusion: Balancing AI and Human Insight in Digital Marketing

Navigating the use of ChatGPT in digital marketing isn't a simple matter of black and white. Like any tool, it comes with its pros and cons.

The key to making the most of this AI technology is knowing when to use it, how to fine-tune its output, and when to take a step back and inject a human touch.

Not every piece of content generated by AI will hit the mark perfectly—sometimes it requires a discerning editor's eye to polish it up, or even a decision to discard what doesn't work in favor of a more tailored approach.

At the heart of effective communication is the ability to connect and build relationships, and that’s something that still requires the human touch. People aren't just looking for information; they're looking to engage with content that has personality, reflects human insight, and feels genuine. While AI like ChatGPT can start conversations and propose ideas, it's the human connection that often seals the deal.