Alex&Co Named Finalist for Two Prestigious PR & Marketing Awards

Alex&Co is honoured to be named finalist for two prestigious marketing and communication awards on both the national and global level.

Finalist: Best Content Marketing Campaign, Ragan PR Daily Social Media and Digital Marketing Awards

Alex&Co is currently a finalist for the project “Smashing Conversion Goals with Content and Camping, Four Corners Algonquin,” under the Best Content Marketing category of the Ragan PR Daily Social Media and Digital Marketing Awards.

“To be a finalist alongside major brands like The Ritz-Carlton, Marriott - The Luxury Collection, and Curia Global is a dream come true. It’s incredible to have our strategic work recognized at the global level alongside highly talented experts in the digital marketing industry.” - Alexandria Anderson

PR Daily’s Social Media & Digital Awards shine a light on the best digital campaigns, content and people that grabbed attention on the crowded digital landscape, while turning engagement into positive results for clients.

Winners will be announced at the Social Media & Digital Awards Luncheon on June 14, 2023 in New York City.

Finalist: Best Influencer Campaign, CPRS National Awards of Excellence

Alex&Co is also currently a finalist for the campaign “A Viral Influencer Campfire Story: Four Corners Algonquin,” under the Best Influencer Campaign category of the Canadian Public Relations Society (CPRS) annual Awards of Excellent Program.

“To have some of the best and brightest peers in the Canadian public relations field recognize the strategic work and results we achieved for Four Corners Algonquin is a significant honour.” - Alexandria Anderson

The CPRS Awards of Excellence recognizes the best in public relations and communications management projects and campaigns across Canada. The Best Influencer Campaign Category recognizes outstanding communications campaigns that rely on influencers to impact the public’s awareness, attitudes, opinions and/or behaviour.

Winners will be announced at the 2023 CPRS National Conference taking place from June 4-6, 2023, in Whistler British Columbia.

Achieving Award Winning Results

My top priority as a Digital Marketer and Public Relations Specialist is to bring creative and highly disciplined strategic thinking to the table in order to achieve - and many times exceed - the business results clients need.

Today, “breaking through the digital noise” is a serious challenge.

With ever changing algorithms, the rise of new media formats and a very crowded landscape, even the biggest brands struggle to make a mark and turn marketing dollars into measurable success.

So what’s the secret to obtaining award-winning results?

It’s one part strategic discipline and one part bold thinking.

Many digital marketing teams miss the mark when it comes to highly disciplined strategic thinking and execution, and to be fair, many organizations want to skip over this part to speed up the delivery of campaigns.

Investing time into a strategic plan where digital marketers have the time allowance to not only be creative and think boldly, but also create a water-tight plan to maximize any synergies in the execution, really is worth its weight in gold (literally, in the form of an award).

The other key to success?

Don’t be afraid to run with bold, unique and sometimes unconventional campaign ideas. Today it’s very difficult to stop people “mid-scroll.”

Digital marketers need permission from stakeholders to think differently and really push the boundaries when it comes to creating campaigns that elicit real emotion and communicate unique perspectives.

The key takeaway?

Organizations and clients need to give talented digital marketers the permission and timeline to create multi-level marketing strategies both in terms of innovative thinking as well as disciplined execution.